Relying upon your company’s reputation as it exists among proximal stakeholders such as customers, employees, suppliers, and shareholders (as applicable) is no longer sufficient to create economic value.
The creation and allocation of the societal value that is expected of your company must stem from an open, ongoing, and sustained relationship with your stakeholders who are ever more knowledgeable and demanding than before.
Now more than ever, when interacting with stakeholders, your company’s reputation has become an essential condition to its credibility. Within an environment that is relational, participatory, and evolving, media and social networks play a crucial role that cannot be ignored. You should ask yourself not “if” but “how” your company should commit to its reputation.
If lack of understanding of today’s media underlies the apprehension by many organizations to leverage these, Pilote groupe-conseil feels strongly that the resistance to using such media compromises digital reputation (e-reputation), an essential component of a company’s credibility.