Our Leadership Team

François Pilote
President and Founder

François has over 30 years of experience in politics and public affairs, reinforced by a broad and robust professional network, both in Quebec and Canada. He began his professional career alongside a Deputy member of the House of Commons of Canada and was entrusted with numerous organizational mandates related to elections and referendums. After working for a short period as a public affairs consultant in the business community, he was called upon to fulfill the position of General Manager and Chief Organizer of the Progressive Conservative Party of Canada (PPC) in Quebec, followed by the position of Special Advisor and Co-organizer to the Honourable Jean Charest, leader of the Opposition in the Quebec National Assembly.

Having held the position of Strategic Advisor for Gestion Charles Sirois, he founded Pilote groupe-conseil in 2000 and was one of the first experts to apply the concept of social acceptability with a perspective that the “general public” could grasp. He thus became the architect behind the referendum victory for the Methane Terminal Project in Cacouna, a North American first at the time. A seasoned and recognized stakeholder management expert, he has the enviable reputation of pragmatic, wise, and effective strategic advisor.

Stéphane Perrault
Senior Vice President

Stéphane has over 20 years of experience in public affairs and has led large-scale communications projects for major public and private agencies during which he developed and implemented communications strategies, ad campaigns, as well as visibility and image management programs.

After founding his own business specializing in the promotion and coordination of special events on an international scale, he became Ministerial Press Secretary to the Government of Quebec before moving on to hold various management positions within public relations agencies. His thorough knowledge of private and public affairs has enhanced his ability to synthesize complex matters of issue, reputation, and crisis management, allowing him to play highly strategic roles within large-scale companies and organizations. In addition to planning and executing stakeholder relations strategies, his expertise also includes management of public consultations (preparation, participation, and feedback).

Michel Corbeil
Director of Consulting Services

With a law degree (LL.L.) from the University of Ottawa and a member of the Bar of Quebec since 1982, Michel practiced law in a Montreal-based law firm before joining the cabinet of Quebec Prime Minister, Robert Bourassa, for whom he successively assumed the positions of Deputy Director of Communications, Correspondence and Editorial Director, as well as Deputy Chief of Staff.

After founding and operating his own editorial and strategic communications firm for nearly 15 years, Michel assumed the role of Chief Advisor for Praxis stratégie-communication, and was subsequently named Director of Consulting Services for Pilote groupe-conseil. As a senior editor, he has extensive expertise in strategic communications, especially in the conceptualization and implementation of integrated and global communications plans, corporate communications, issue and crisis management, internal communications, as well as in public affairs.

David Millian
Digital Communications Strategy Consultant

David has worked as a communicator and strategist for over ten years. The early part of his career took place in France, where he served as a manager for Communications and Political Affairs in the health and pharmaceutical sectors. The challenges related to this function have led him to hold positions in Paris, Toulouse, Nantes, and overseas (Reunion Island in the Indian Ocean). Having completed two master’s degrees, one in law and one in communications, David perfected his training by entering the Economic Warfare School of Paris (EGE) in 2008. He was trained as a business intelligence analyst and has since applied his knowledge of issue management and digital strategies.

Samanta Penaloza
Public Relations Consultant

Samanta holds a Bachelor’s degree in Communications and Journalism from the Universidad Autónoma del Estado de México; she is currently completing a certificate in Public Relations from the Université de Montréal. She began her professional career as a Communications Officer at Redalyc.org, and subsequently as a producer for Uni Radio 99.7 FM. Following an internship in Strategy Content and Web Communities within the firm Baracci Solutions, she joined the GVM Group (now Pilote groupe-conseil) as Social Media and Public Relations Coordinator, before assuming the duties of Public Relations Consultant.

Her versatility and mastery of social media (Twitter, Facebook, LinkedIn, etc.); web applications (CMS Open Source, Wordpress, Hootsuite, Tweetdeck, Google Adwords, Google Analytics, Radian 6, Legal, MailChimp, HTML); software (MS Office, Photoshop, Illustrator, InDesign, Adobe audition); and Operating Systems (Mac OS, Windows), allow her to advise clients appropriately.

Issue management

That which a company has at stake is what it can win or lose, all depending upon having either taken or not taken action upon the issue. When the stakes are not held under control, the risk...

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Reputation Management

When creating or determining an economic value, mainly assessing the differentiating factor of the reputation held by your most immediate public segments such as customers, employees...

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Social Acceptability

Stakeholders of a company are individuals or groups with either a more or less direct interest in its activities or projects, or who are likely to be affected by its decisions...

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