Our Leadership Team

François Pilote
President and Founder

François has over 30 years of experience in politics and public affairs, reinforced by a broad and robust professional network, both in Quebec and Canada. He began his professional career alongside a Deputy member of the House of Commons of Canada and was entrusted with numerous organizational mandates related to elections and referendums. After working for a short period as a public affairs consultant in the business community, he was called upon to fulfill the position of General Manager and Chief Organizer of the Progressive Conservative Party of Canada (PPC) in Quebec, followed by the position of Special Advisor and Co-organizer to the Honourable Jean Charest, leader of the Opposition in the Quebec National Assembly.

Having held the position of Strategic Advisor for Gestion Charles Sirois, he founded Pilote groupe-conseil in 2000 and was one of the first experts to apply the concept of social acceptability with a perspective that the “general public” could grasp. He thus became the architect behind the referendum victory for the Methane Terminal Project in Cacouna, a North American first at the time. A seasoned and recognized stakeholder management expert, he has the enviable reputation of pragmatic, wise, and effective strategic advisor.

Dany Renauld, MBA
Vice-president, CEO

Diplômé d’un MBA, Dany œuvre dans le domaine des communications, du marketing et des affaires publiques depuis plus de vingt-cinq ans. Avant de se joindre à Pilote groupe-conseil, il a cofondé en 1994 l’agence de publicité Brad qui, au fil des ans, est devenue l’une des plus importantes au Québec. Suite à la vente de Brad à l’agence mondiale Ogilvy, on lui a confié la présidence du bureau d’Ogilvy Montréal. C’est lors de ces années qu’il a acquis une compétence approfondie du monde digital et des médias sociaux.

En plus de sa très grande compréhension du monde des affaires, Dany Renauld a développé une forte expertise en affaires publiques. Il a notamment conseillé plusieurs ministres et chef de parti, autant au fédéral que provincial.

Reconnu pour sa grande capacité stratégique, en 2018, le prestigieux magazine Strategy l’a classé parmi les 40 meilleurs planificateurs stratégiques au pays.

MATHIEU PELLETIER PH. D.
Vice-président, Acceptabilité sociale et relations avec les communautés

Mathieu holds a PhD in Land-Use Planning and Regional Development at Laval University. His career path in the academic research community lasted nearly 15 years and has enabled him to develop an expertise in the fields of contested territorial development, public participation and social acceptability of projects. After launching his own company specializing in controversial issue management, he joined Pilote Groupe-Conseil as Director of Community Relations.

Mathieu is also laureate of the Banting Postdoctoral Fellowship of Canada (2012-2014) and member of the Scientific Committee Network OPDE [Options pour decider ensemble/Tools to Decide Together] (2015, 2016, 2017).

Michel Corbeil
Director of Consulting Services

With a law degree (LL.L.) from the University of Ottawa and a member of the Bar of Quebec since 1982, Michel practiced law in a Montreal-based law firm before joining the cabinet of Quebec Prime Minister, Robert Bourassa, for whom he successively assumed the positions of Deputy Director of Communications, Correspondence and Editorial Director, as well as Deputy Chief of Staff.

After founding and operating his own editorial and strategic communications firm for nearly 15 years, Michel assumed the role of Chief Advisor for Praxis stratégie-communication, and was subsequently named Director of Consulting Services for Pilote groupe-conseil. As a senior editor, he has extensive expertise in strategic communications, especially in the conceptualization and implementation of integrated and global communications plans, corporate communications, issue and crisis management, internal communications, as well as in public affairs.

Issue management

That which a company has at stake is what it can win or lose, all depending upon having either taken or not taken action upon the issue. When the stakes are not held under control, the risk...

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Reputation Management

When creating or determining an economic value, mainly assessing the differentiating factor of the reputation held by your most immediate public segments such as customers, employees...

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Social Acceptability

Stakeholders of a company are individuals or groups with either a more or less direct interest in its activities or projects, or who are likely to be affected by its decisions...

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